WELCOME!
I appreciate your interest.
This website was originally created around 2020, so it’s definitely due for a refresh. Still, it should give you a sense of who I am and what I do. If you’re curious about where my professional journey has taken me since then — or would like to learn more about my approach to “business identity engineering” and “brand therapy”, and how I design communication and customer experience ecosystems — feel free to get in touch.
Until then, enjoy exploring the site.
István
International-level communication and customer experience strategy, consulting, and implementation.
Fresh perspectives in the planning process, a break from conventional agency patterns, and inspiring strategic dialogue.
External creative support, creative strategy and direction, as well as agency service and organizational development.
25 years of broad professional experience across multinational and local brands. Award-winning creativity, attention to detail, and genuine dedication.
“I entrusted István with the biggest marketing communication challenge in my company’s history. Our collaboration was preceded by a long selection process, during which he stood out from every competitor across a wide range of criteria. The task was to transform the name, identity, and market positioning of a company with 25 years of history. Working together was a true pleasure for me, because István understood better than anyone who we are, what we had built so far, where we are heading, and what we aspire to become. He supported this transformation with professionalism, creativity, and an end result that truly resonated with me personally. I can wholeheartedly recommend him to anyone going through a similar journey.”
András Csere – Owner and Former Managing Director of H1 Systems
“It is hard to create great ads. It needs initial thoughts, words and visuals. István is one of the rare species of creative professionals who master all three areas. He also has a great understanding of brand building and great listening skills to work with clients. I will never forget our joint work on the award winning Axe Body Sutra campaign. If István works on your brand you could know it is in good hands!”
János Makkay – Former Central European Marketing Director at Unilever
“We learned a lot from István during our collaboration. He shared many valuable insights and ideas with us, explained everything clearly, and was always available whenever we needed him. He is an easy-going and genuinely fun person to work with, while maintaining a highly professional and creative attitude. I holeheartedly recommend him for improving your company’s marketing.”
Regina Kunzer – Head of Marketing at Pearl Nails
“István is a trusted partner in the field of brand communication, and my go-to person for projects of this kind. He has a remarkable ability to understand the essence of a challenge and remains fully committed until the right solution is found. He delivers high-quality service in a highly cost-effective manner.”
Tamás Wallfisch – Former Marketing Director of Durex
“István is a very easy-going person with a highly professional attitude toward marketing communication, combined with exceptional talent and intelligence in translating product and service benefits into simple, easy-to-understand messages for all audiences. I can honestly say that the process István guided us through also helped us understand our own product much better and on a much deeper level.”
Dávid Balás – Owner and Managing Director of Digitlean
“István is an outstanding professional and always a pleasure to work with. Whatever we ask of him, he delivers with professionalism, integrity, and great attention to detail. He coordinates our projects exceptionally well, ensuring that every aspect is handled with care and precision. His professional expertise is of the highest level, and with his contribution, our company’s new visual identity and website were created to an outstanding standard. We are fully satisfied with his work in every respect.”
Nóra Kovács – Marketing Coordinator at Migametall